The ABC is a non-profit company registered in terms of Section 8 of the Companies’ Act, based on a bi-partite agreement between advertiser and advertising agencies and media owners.
The primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreement or auditing standards, on the certificates and on the reports submitted.
Further functions are the certification of digital data (digital publication circulation, email newsletter circulation and Website traffic) and attendance at exhibitions and conferences.
The affairs of the Bureau are managed by a Board of Directors, elected every year by the Annual General Meeting. The day to day activities of the Bureau are handled by a permanent staff headed by the General Manager.
Members are required to submit data substantiating their circulation, web traffic or attendance, resulting in the issue of a certificate.
The audit of the certificate must be conducted by a Registered Accountant and Auditor, or by the ABC, who must have full access to all financial and other relevant records, for the purpose of a complete and accurate ABC audit.
The Bureau does random check audits to verify the information prepared by the publisher.
Aims & Objectives
The main objective of the ABC is to promote the interests of the buyers (advertisers and marketers) and sellers (media owners) of advertising and promotional material by providing accurate and comparable circulation data.
Further objectives are:
To provide
circulation data that is in no way inaccurate, misleading or distorted.
To deal
honestly and fairly with all parties.
To increase
industry awareness regarding the benefits of ABC membership and of the information provided.
Memorandum of Incorporation
BOARD OF DIRECTORS
Chris Botha is the Group Managing Director of The MediaShop. He started his media career at Publicis, prior to joining The MediaShop management team in 2006. He was educated at the University of the Free State. In 2010 he was chosen as Media Innovator of the Year. In 2013 he was chosen as one of the 200 Young South Africans to look out for, and also as one of the Top 40 under 40 in The Media. In 2014 he was the recipient of the “Cum Laude award for business achievement “ from the University of the Free State.
Richard Goussard is the General Manager – Circulation at Times Media Group. He is an Industrial Engineer with experience in logistics, business improvement and operations. In prior roles he has driven organisational change, and implemented business process improvements in multiple industries. His experience includes operations management in freight forwarding, transportation, mining, FMCG and banking, with exposure to South African and international environments groups.
Paul has been involved in the newspaper industry since 1969. In 1988 he was promoted from Sales Director Allied Publishing to Circulation Sales Manager Argus Publishing Company. In 1992 he became Circulation Director at Independent Newspapers. In 2012 he moved back to Allied Publishing as Managing Director. He has been a member of the ABC board since 1988.
Andre is currently the Head of Circulation for Media 24’s daily, weekly and Sunday newspaper titles. He started his career at Die Volksblad, and went on to become Marketing Manager for Beeld. He was a founder member of the Daily Sun, after which he became the General Manager at On the Dot responsible for newspaper and magazine circulation.
Celéste Burger is a Chartered Marketer with 23 years of creative industry and agency experience in the Private-, Government sector and the Franchise industries. Her work includes strategic brand communications and integrated marketing solutions that drive ROI & ROE. She focuses on current integrated platforms and trends, target market segmentation, brand standards and identity compliance, brand equity, positioning and profiling. She assisted businesses with growing footprint and markets, managing brand compliance and awareness, customer retention and customer relationships. She lectured in Organisational Behaviour, Brand Strategy, Brand Architecture and Brand Positioning.
TESTIMONIALS
Hallo Mishack I want to thank you. When I logged in today, the correct certificate was uploaded. In our business I don’t think that we realise how fortunate we are to have a person like you to assist us and who is prepared to walk the extra mile to assist his clients. Once again, thank you.
Zelda Malan - Die Ghaap-Kimberley Gazette
04 November 2015
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