Celéste Burger is a Chartered Marketer with 27 years of creative industry and agency experience in the Private-, Government sector and the Franchise industries. Her work includes strategic brand communications and integrated marketing solutions that drive ROI & ROE. She focuses on current integrated platforms and trends, target market segmentation, brand standards and identity compliance, brand equity, positioning and profiling. She assisted businesses with growing footprint and markets, managing brand compliance and awareness, customer retention and customer relationships. She lectured in Organisational Behaviour, Brand Strategy, Brand Architecture and Brand Positioning.

Immaculata Segooa is a business professional, with over 25 years’ experience in Marketing and related fields. She carved her professional in the advertising industry, as well as influenced the marketing of brands in retail, motor, telecommunications, financial services and insurance, industries. A Chartered Marketer passionate about elevating the role of the profession in business, Immaculata is the Deputy Chairperson of the Marketing Association of South Africa (MASA), and serves on the boards of the Marketing Research Foundation (MRF), the Audit Bureau of Circulations (ABC) and is also a member of the Vega School of Branding Advisory Council. Immaculata Segooa is the Group Head of Integrated Marketing Communications at Discovery and a Shared Value Advocate. She has a Master’s in Business Leadership and her research paper on Shared Value has kindled a new passion for this management philosophy