Transparency is ensured in that all data is broken down into various classes of circulation for print and digital titles, classifications of attendance at events, thus providing the detail required for decision making by the industry.

Data of the titles registered with the ABC are comparable within the various categories, because of the uniformity and standardization of reporting.

The ABC ensures that all its official data is thoroughly administered and audited in terms of its Reporting Standards. This provides the industry with comfort in ABC registered titles, as the figures are accurate and relevant.

An ABC certificate provides members with independent verification of circulation, web traffic or attendance figures, supporting advertising rates.

An ABC certificate enhances the reputation and status of a publication, website or event, and provides certainty.

The ABC has always ensured that the industry’s needs are reflected in the way in which it upholds standards of best practice of data management, submission of figures, and auditing of those numbers.