Andre van Tonder and Paul Peters elected as president and vice president of the ABC respectively…
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01.
AGENCIES & ADVERTISERS
Media planners and buyers use our trusted data to gain insight and make decisions on where to invest budgets in a complex media field. Our data empowers agencies to be transparent, trusted and deliver best value to clients. We provide the ‘proof’ of performance to your stakeholders. Be prepared for advertisers who ask for ABC accreditation.
02.
MEDIA OWNERS
The ABC is your imprint of integrity, the mark of trust, the seal of certainty. It allows you to confidently display your engagement and reach across channels. ABC accreditation adds instant credibility to your platform.
03.
DIGITAL PLATFORMS
How do you show your customers you can assist them to trade with confidence in the complex sea of digital media? The ABC verified data will give your clients certainty that they are making the right spend decisions.
04.
EVENTS & CONFERENCE PLANNERS
The ABC verified data will assist you to make sure your clients feel secure in choosing you to partner with. If you are serious about client satisfaction, get serious about measurement.
BENEFITS
Advantages of joining the ABC
Accurate and comparable circulation data instills trust in media buyers and owners alike.
Transparency is ensured in that all data is broken down into various classes of circulation for print and digital titles, classifications of attendance at events, thus providing the detail required for decision making by the industry.
Data of the titles registered with the ABC are comparable within the various categories, because of the uniformity and standardization of reporting.
The ABC ensures that all its official data is thoroughly administered and audited in terms of its Reporting Standards. This provides the industry with comfort in ABC registered titles, as the figures are accurate and relevant.
An ABC certificate provides members with independent verification of circulation, web traffic or attendance figures, supporting advertising rates.
An ABC certificate enhances the reputation and status of a publication, website or event, and provides certainty.
The ABC has always ensured that the industry’s needs are reflected in the way in which it upholds standards of best practice of data management, submission of figures, and auditing of those numbers.
Reporting Standards
Our Members
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TESTIMONIALS
Lyrical waxings from clients and members
The writing is on the wall 🙂
``Just a quick thanks to you and your team for helping me though the ABC process. Peter Mogabale was here this morning to complete the audit. All in all I have found your organisation and its representatives very helpful and professional. Much appreciated, ``
Steve Smith
2011
Mishack - Thank you again for always being so professional and helping me at all times.
Nadien Ellis (Media 24 PE)
2014
I’d also like to make use of this opportunity to commend Bella for her assistance in the completion of our submission. Her friendly telephone manner, her knowledge of the product is outstanding! Thanks Bella, you are of great value to the ABC, and me as a client of the ABC.
Thea Liebenberg (Agri SA)
2013
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Johannesburg, South Africa, 2193
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