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  • WE ARE YOUR STAMP OF
    MEASUREMENT & TRUST
    Audit Bureau of Circulations
    ABC provides measurement for a variety of media, by offering a range of compliance and auditing services to meet the needs of the media industry.
    Aims & Objectives
  • THE INDEPENDENT AUTHORITY
    OF TRUE MEASUREMENT
    Accurate. Believable. Consistent.
    Media Owner Members are transparent and accountable and can deliver
    proof of performance to stakeholders.
    More About Membership
  • MAKE INFORMED DECISIONS
    ABOUT YOUR ADVERTISING SPEND
    Instant access to crucial information
    Accurate and transparent information about real circulations changes the gamble of ad spend
    to measured certainty.
    Frequently Asked Questions

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01.
AGENCIES & ADVERTISERS
Media planners and buyers use our trusted data to gain insight and make decisions on where to invest budgets in a complex media field. Our data empowers agencies to be transparent, trusted and deliver best value to clients. We provide the ‘proof’ of performance to your stakeholders. Be prepared for advertisers who ask for ABC accreditation.
02.
MEDIA OWNERS
The ABC is your imprint of integrity, the mark of trust, the seal of certainty. It allows you to confidently display your engagement and reach across channels. ABC accreditation adds instant credibility to your platform.
03.
DIGITAL PLATFORMS
How do you show your customers you can assist them to trade with confidence in the complex sea of digital media? The ABC verified data will give your clients certainty that they are making the right spend decisions.
04.
EVENTS & CONFERENCE PLANNERS
The ABC verified data will assist you to make sure your clients feel secure in choosing you to partner with. If you are serious about client satisfaction, get serious about measurement.
BENEFITS

Advantages of joining the ABC

Accurate and comparable circulation data instills trust in media buyers and owners alike.

  • Transparency

    Transparency is ensured in that all data is broken down into various classes of circulation for print and digital titles, classifications of attendance at events, thus providing the detail required for decision making by the industry.

  • Comparability

    Data of the titles registered with the ABC are comparable within the various categories, because of the uniformity and standardization of reporting.

  • Accuracy

    The ABC ensures that all its official data is thoroughly administered and audited in terms of its Reporting Standards. This provides the industry with comfort in ABC registered titles, as the figures are accurate and relevant.

  • Credibility

    An ABC certificate provides members with independent verification of circulation, web traffic or attendance figures, supporting advertising rates.

  • Believability

    An ABC certificate enhances the reputation and status of a publication, website or event, and provides certainty.

  • Consistency

    The ABC has always ensured that the industry’s needs are reflected in the way in which it upholds standards of best practice of data management, submission of figures, and auditing of those numbers.

Reporting Standards

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PRINTED PUBLICATION REPORTING STANDARDS

Download Rules
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DIGITAL PUBLICATION REPORTING STANDARDS

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EMAIL NEWSLETTER REPORTING STANDARDS

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WEB TRAFFIC REPORTING STANDARDS

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EXHIBITION & CONFERENCE REPORTING STANDARDS

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REPORTING DOWNLOADS

Download Reports

Our Members

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Print Members List

Latest news from the ABC

Quarter 2 2016 Multi-Platform Data Release
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Quarter 2 2016 Multi-Platform Data Release
November 4, 2018 by Media @ ABC in Industry News

Andre van Tonder and Paul Peters elected as president and vice president of the ABC respectively…

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ABC Press Release 14/10/2015
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ABC News
ABC Press Release 14/10/2015
November 4, 2018 by Media @ ABC in ABC News

The ABC undertakes a considerable number of check audits each year within its audit and reporting processes…

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New Presidents for ABC
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Blog
New Presidents for ABC
November 4, 2018 by Media @ ABC in Blog

Andre van Tonder and Paul Peters elected as president and vice president of the ABC respectively…

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TESTIMONIALS

Lyrical waxings from clients and members

The writing is on the wall 🙂

``Just a quick thanks to you and your team for helping me though the ABC process. Peter Mogabale was here this morning to complete the audit. All in all I have found your organisation and its representatives very helpful and professional. Much appreciated, ``
Steve Smith
2011
Mishack - Thank you again for always being so professional and helping me at all times.
Nadien Ellis (Media 24 PE)
2014
I’d also like to make use of this opportunity to commend Bella for her assistance in the completion of our submission. Her friendly telephone manner, her knowledge of the product is outstanding! Thanks Bella, you are of great value to the ABC, and me as a client of the ABC.
Thea Liebenberg (Agri SA)
2013
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The Association of Independent Publishers (AIP) is a vibrant national organisation for advancing the interests of the local grassroots independent print media sector in South Africa.
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The Advertising Media Forum (AMF) is a collective of media agencies and individuals including media strategists, planners, buyers and consultants.
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Welcome to South Africa’s premier Association and website for Marketers- where we deal with all things Marketing.
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PASA is the largest publishing industry body in South Africa, and is committed to creativity, literacy, the free flow of ideas and encouraging a culture of reading. 

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